South Carolina freshman becomes first NCAA player to sign with Curry Brand

Last week, South Carolina’s MiLaysia Fulwiley was named the Southeastern Conference tournament MVP, as the Gamecocks continued their undefeated campaign.

Now she is the first college player to sign with the Curry Brand through Under Armour.

The 5-foot-10 freshman from Columbia, South Carolina will wear Curry Brand footwear on the court for the remainder of her Gamecocks playing days, according to the company’s announcement. Off the court, she will be a brand ambassador. Fulwiley will have the support of Curry Brand and Under Armour to grow the game of basketball in her hometown and continue the grassroots work she has already started in the community.

‘It feels incredible to be picked to represent Curry Brand,’ Fulwiley said in a statement. ‘Knowing that I can be a role model for other young girls to come out here and do exactly what I did is amazing.’ 

Fulwiley had 24 points in the championship game against Louisiana State and averaged 11 points per game during the regular season. She was named to the SEC’s All-Freshman team.

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Fulwiley was the 13th-ranked recruit coming out of high school, where she played six seasons of varsity basketball beginning in seventh grade. She won four state titles at W.J. Keenan High School and was also a McDonald’s All-American.

‘When it comes to the ability to change the game for good, nobody can speak to that more than MiLaysia,’ Curry said in a statement ‘She’s changing the women’s game on the fly with how she plays and moves on the court. She has a unique style and flow to her game that I don’t think many people have seen in a long time. … I’m humbled that she is now a part of the family.’  

Fulwiley will make her Curry Brand debut during the opening round of the women’s NCAA tournament. South Carolina is expected to be the No. 1 overall seed and is a favorite reach the Final Four for a fourth straight year.